By Tenisha Mercer As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why: No filter. As [...]
By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]
By Tenisha Mercer www.TenishaMercer.com Anxiously awaiting those infamous Superbowl 2013 commercials? You didn’t have to wait until kick off on Sunday evening; just go on YouTube, Twitter or Facebook. More advertisers are pushing their Super Bowl ads out on social media sites than ever before — days and weeks ahead of the big game. Advertisers [...]
By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]
By Tenisha Mercer It’s 2013 — and for me, it’s all about content. Naturally, it’s a time of reflection, about the things that went well, that went straight to hell, and the things that I could have done better in 2012. This year, it’s all about content creation. I’ve got about two blogs that I [...]
By Tenisha Mercer 2012 is almost to a close, and Content Marketing Institute (CMI) has released 100+ social media nad content marketing trends for 2013. If only we all had a crystal ball… But seriously, CMI comes close as we can get, with predictions from 80 top content marketing and social media pros. Among their findings: [...]
By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]
By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]
By Tenisha Mercer Facebook is preparing to change search as we know it, with a search engine of its own. A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We [...]
By Tenisha Mercer After announcing last week that it reached the 1 billion user mark, Facebook is adding new buttons — beyond the “Like” buttons. Facebook is testing new “want” and “collection” buttons. The new buttons appear on Facebook’s new Collections feature, and only on select pages. They allow users to create wish lists of [...]
Follow Us!