The game changer that is known as Google is shaking things up again.
This time, it’s in the world of search. Google is upping the ante by including more personal results in search. And, yes, this includes Google+ photos and a person’s personal posts or shared items. It’s called “search, plus your world.”
The new “people and pages” feature will also let users find profiles and Google + pages according to their interests and enable users to easily follow (you know there had to be something in it for Google+, right)?
This is what Google said:
“Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more,” Google Fellow Amit Singhal told WebProNews.com. “But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.”
Here’s an example in action, via WebProNews.com.
“As a child, my favorite fruit was Chikoo, which is exceptionally sweet and tasty,” explained Singhal, sharing an example of where the new features may prove useful. “A few years back when getting a family dog, we decided to name our sweet little puppy after my favorite fruit. Over the years we have privately shared many pictures of Chikoo (our dog) with our family. To me, the query [chikoo] means two very sweet and different things, and today’s improvements give me the magical experience of finding both the Chikoos I love, right in the results page.”
What This Means to Content Marketers
If you haven’t been active on Google+, now is the time. Companies, brands and organizations can develop a bigger following as the result of these new easier to follow features. Building that following on Google In addition to showing people that you are friends with, it will also show you people who match your interests.
Google + speakers who discuss certain topics frequently will also be categorized in a special section on the search results page. Search for a topic and that person will appear.
Critics say this is a move more towards the “filter bubble” concept, where sites provide us with content based on our web browing history, search terms, and other data. In either case, though, Google has proved to Google+ naysayers that is investing more and more resources into Google+.
What do you think about Search plus your world? Will it make you use Google+ more? How will it affect SEM?