For those of you who haven’t gotten the memo: Content marketing has arrived.
That’s the consensus of SXSW, who see what used to be the stuff of PR departments, is now an instrumental tool in marketing brands worldwide. No longer is the focus on ads, but telling a story and using that as a soft pitch.
A recent study from Content Marketing Institute and Marketing Profs found that content marketing represents 26% of all marketing budgets.
With thousands attending one of the most influential social media show, SXSW, I’m glad that folks have realized: Content marketing is here to stay.