By Tenisha Mercer
Facebook is preparing to change search as we know it, with a search engine of its own.
A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We have a team working on it.”
With more than 1 billion active users, the social networking giant gets about 1 billion searches a day, according to Facebook founder Mark Zuckerberg. And that’s without trying.
With that many searches, it’s not a question if if, but when. It would be a complete game changer for search, making Facebook even more ubiquitous than it is now.
How Facebook Could Impact Search
If I only had a dollar for every time I say this: We should have seen this coming a long time ago! I’d be RICH!
Already, YouTube is the second largest search engine. But Google can probably kiss that status goodbye if Facebook debuts a search engine. This would totally shake the search world up, as Facebook struggles to build revenue sources amid intense pressure from Wall Street.
Search would be a no-brainer. Facebook would be stupid not to, especially considering the number of searches they receive without trying. Imagine would could happen if they tried — and if they tied it to revenue?
Facebook’s search engine features are horrible right now. Imagine would could happen if it improved? Ranking features could potentially change overnight, from traditional keywords, unique content, links and on-page optimization, to more social features like engagement — friends’ interests and activities, and social networking.
Social Just Got Even More Important than it is Now
It would be one of the biggest blurring lines of social and SEO — a line that has blurred for some time as more companies realize the SEO value that social media brings.Social marketers would be primed, but SEO that doesn’t use social could be forced to play catch-up.
My take: Get moving on social or get left behind. This Facebook search engine could totally blow search up.
Stay tuned to tenishamercer.com for more about Facebook’s search engine.
Tenisha Mercer is an SEO writer in Atlanta with content on page #1 of Google, Yahoo and Bing. She is an Atlanta web content writer and SEO copywriter and social media expert in Atlanta who specializes in powerful, high-impact copywriting that clicks with customers. Tenisha Mercer has produced and managed content marketing for clients in health care, retail and technology, including the CDC, The Home Depot, Sears, GMAC, General Motors Corporation, and small business around the country.