Content Marketing Survey Report Reveals Larger Focus on Content Over Next 12 Months

eConsuultancy releases report about the growth in content marketingBy Tenisha Mercer

How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that:

  • More than  90% of respondents believe that content marketing will become more important over the next 12 months.
  • Nearly three quarters (73%) of digital marketers agree that ‘brands are becoming publishers’.
  • Opportunities exist: Less than half of companies have dedicated budgets (34%) or individuals dedicated (46%) to content marketing.
  • More engagement is the most commonly cited goal for content marketers, with 52% of in-house marketers and 58% of agency marketers listing it as a top business objective.

That’s good news for content marketing professionals.

Sponsored by Outbrain, the survey polled more than 1,300 marketers working for brands, agencies and publishers. Its findings aren’t surprising, considering that more companies realize that content is currency.

How do you feel about the future of content marketing?

Tenisha Mercer is an SEO writer in Atlanta with content on page #1 of Google, Yahoo and Bing. She is a digital marketing and branding expert and is an Atlanta web content writer, Atlanta SEO copywriter and social media expert in Atlanta who specializes in powerful, high-impact copywriting that clicks with customers. She directs content strategy and social media for clients in health care, government, retail and technology, including the CDC, The Home Depot, NCR, Sears, GMAC, General Motors Corporation, and small businesses around the country. Contact her at





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