Top Content Trends for 2013

By Tenisha Mercer

2012 is almost to a close, and Content Marketing Institute (CMI) has released 100+ social media nad content marketing trends for 2013. If only we all had a crystal ball…

But seriously, CMI comes close as we can get, with predictions from 80 top content marketing and social media pros. Among their findings:

Visuals will play an ever increasing role in content. This prediction is a no-brainer, with the success of sites like Instagram and Pinterest. Interestingly enough, CMI predicts that infographics will die in 2013. Not so sure if that will happen (they serve a valuable purpose, breaking down complex concepts into easier to learn, digestable pieces).

Content as a cornerstone of marekting content, instead of just a single websites.  Using a  single website as the only method to push out content is sooo old school. Expect more companies and brands to explore the many different ways to distribute content around the web using multiple sources and content curation.

Increase in video content. Video is hot, and YouTube is the second-largest search engine. More brands and exploring creative ways to share content on sites like YouTube.

What do you think is ahead for 2013?

Tenisha Mercer is an SEO writer in Atlanta with content on page #1 of Google, Yahoo and Bing. She is a digital branding expert, an Atlanta web content writer, Atlanta SEO copywriter and social media expert in Atlanta who specializes in powerful, high-impact copywriting and digital content that clicks with customers. Tenisha Mercer has produced and managed content marketing for clients in health care, retail and technology, including the CDC, The Home Depot, NCR, Sears, GMAC, General Motors Corporation, NCR, and small businesses nationwide. 

 

 

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