By Tenisha Mercer
For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional.
Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or no longer valid circulated, even from industry analysts.
Cancel the funeral — they couldn’t be further from the truth. SEO isn’t dead; it’s alive and kickin’. Those so-called experts are flat wrong. And here’s proof:
SEO raised more than $100 million in 2012 — not too bad for a dying industry, huh? Venture cap firms are making it rain on SEO companies, with seoMOZ raising $18 million in 2012, despite two failed attempts in 2009 and 2011. If that sounds like a “dying” industry to you, then I’d hate to see what it looks like alive.
Google is the Game Changer
Two reasons why SEO isn’t dead — Google Panda and Penguin. If anything, post Google Penguin and Panda, SEO is more important than ever — and investors and big businesses know this. It’s some SEOs who haven’t gotten the memo.
I know. I know.
Yeah, SEO may be going through its tests and trials; what industry doesn’t? But it’s still needed. For all of the bitching and moaning about Google Panda and Penguin (yes, many legitimate sites have been negatively and unfairly affected throughout the process) these changes have tried to right the ranking that those spammy sites got — and its placed more emphasis on good, legitimate, authoritative content.
Let me repeat: Good, legitimate, authoritative content. Because there is a difference — a big difference.
And while some SEOs drank the Kool Aid, big businesses and investors continue to throw cash at the industry; what more proof do you need that the industry is, in fact, more important now than ever?
The Best Thing for SEOs?
Penguin and Panda were the two best things to happen to SEOs; It made site owners strategically think about their content, forced them to develop content strategy and, more importantly, placed the proper value on good content — or risk Google’s wrath in SEO.
Finally, folks are starting to understand the value of good content and SEO.
So if anyone tells you that SEO is dead, tell them it’s alive and well.
What do you think about SEO?
Tenisha Mercer is an SEO writer in Atlanta with content on page #1 of Google, Yahoo and Bing. She is an Atlanta web content writer and SEO copywriter and social media expert in Atlanta who specializes in powerful, high-impact copywriting that clicks with customers. Tenisha Mercer has produced and managed content marketing for clients in health care, retail and technology, including the CDC, The Home Depot, Sears, GMAC, General Motors Corporation, and small businesses around the country.