By Tenisha Mercer
As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why:
- No filter. As much as the journo side of me would like to censor Ramsey, I just cannot. His comments are priceless; cue the part where he says, “Bro, I knew something was wrong when a little pretty white girl ran into a Black man’s arms.” Now, content marketers can’t always use the no filter approach, but think of the campaigns that truly work and resonate with customers. They usually involve real people. Folks want something authentic.
- His comical expressions. You couldn’t pay for Ramsey’s expressions. Bless his heart; they’re priceless. He’ll go down as a hero, but his interview is hilarious!
- Authenticity.THIS! Now, this is what content marketers would bottle up and pay millions for. But you can’t fake it. And you know that Ramsey wasn’t faking it, the moment you see him talking. It’s organic, authentic, all those buzzwords. Marketing magic, my friends.
I don’t know what Ramsey does for a living, nor do I care. He reminds me an awful lot of my late 50-ish uncle. He’s a hero, certainly. But I sure hope that he’s able to get his 15 minutes of fame out of all of this.
Tenisha Mercer is an SEO writer in Atlanta with content on page #1 of Google, Yahoo and Bing. She is a digital marketing expert, an Atlanta web content writer and SEO copywriter and social media expert in Atlanta who specializes in powerful, high-impact copywriting that clicks with customers.
Tenisha Mercer has led digital marketing, content strategy and produced and managed content for clients in health care, retail and technology, including the CDC, The Home Depot, Sears, GMAC, NCR, General Motors, 1-800-Flowers and small businesses around the country.
Contact her at info@MercerMediaGroup.com.