Content Development

Why You Need Social Media for SEO — And What to Do About It

Social media marketing isn’t something you do just to get “likes,” retweets or +1s. If you want to rank for SEO, social media has got to be a vital part of your overall SEO strategy, according to an article in Entrepreneur Magazine. SEOs have known this for a while, but this is confirmation that bears repeating: Social media [...]

How Fear Can Inspire Us All

Fear can be a powerful motivator — or it can be the ultimate paralyzer. Many times, especially as creatives, fear is a doozy. I’m not going to lie. It can stop you cold, in your tracks. It can stop you from going from dreaming to doing. Simply because you are afraid. And, I have to be honest as [...]

3 Things That Content Marketers Can Learn from Charles Ramsey — and Why He’s the Most Epic Interview EVER!

By Tenisha Mercer As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why:   No filter. As [...]

What Content Marketers Can Learn from Superbowl XXXXVII

By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]

Why Matching Your Domain Name with Keywords No Longer Works

By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]

Content Marketing Survey Report Reveals Larger Focus on Content Over Next 12 Months

By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than  90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]