By Tenisha Mercer As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why: No filter. As [...]
Content Development
By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]
By Tenisha Mercer It’s 2013 — and for me, it’s all about content. Naturally, it’s a time of reflection, about the things that went well, that went straight to hell, and the things that I could have done better in 2012. This year, it’s all about content creation. I’ve got about two blogs that I [...]
By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]
By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]
By Tenisha Mercer Facebook is preparing to change search as we know it, with a search engine of its own. A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We [...]
By Tenisha Mercer Google announced another Panda update. The update happened on Thursday, Sept. 27, according to Google’s Matt Cutts, and is dubbed Panda 20. It’s not just a data refresh but an algorithm update effecting about 2.4% of English queries, according to Google. It’s a major Panda update, and comes after an update in [...]
By Tenisha Mercer So you thought Twitter was huge. Instragram is an even bigger hit — on mobile, that is. A survey by ComScore found that Instagram has 7.3 million daily users in the U.S., compared to 6.9 million on Twitter. Those who used Instagram spent more time on Twitter — 257 minutes, compared to Twitter’s [...]
By Tenisha Mercer I admit, the term “content marketing” is really an industry buzzword — folks that are busy churning and producing content know what it means. But the average Jane and Joe Q.? Not so much. This is a good infographic from PRWeb that really breaks it down. What do you think? Tenisha [...]
If you’re a content marketer, mobile is in your future. More than 234 million Americans ages 13 and older used mobile devices from April-July, according to a study by comScore. Additionally, more than 114 million people in the U.S. owned smartphones during that same period, up 7%. Google Android was the top smartphone platform with 52.2% of [...]
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