Content

Why You Need Social Media for SEO — And What to Do About It

Social media marketing isn’t something you do just to get “likes,” retweets or +1s. If you want to rank for SEO, social media has got to be a vital part of your overall SEO strategy, according to an article in Entrepreneur Magazine. SEOs have known this for a while, but this is confirmation that bears repeating: Social media [...]

How Fear Can Inspire Us All

Fear can be a powerful motivator — or it can be the ultimate paralyzer. Many times, especially as creatives, fear is a doozy. I’m not going to lie. It can stop you cold, in your tracks. It can stop you from going from dreaming to doing. Simply because you are afraid. And, I have to be honest as [...]

3 Things That Content Marketers Can Learn from Charles Ramsey — and Why He’s the Most Epic Interview EVER!

By Tenisha Mercer As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why:   No filter. As [...]

Don’t Drink the Kool Aid: SEO is NOT Dead!

By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]

Why Matching Your Domain Name with Keywords No Longer Works

By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]