By Tenisha Mercer As a former journalist, there are times when epic interviews come along. You can’t make them up. You can’t manufacture them. But you know them when you see them, deep in your gut, in your bones. Charles Ramsey, my friends, is one of those rare, epic interviews, and here’s why: No filter. As [...]
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By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]
By Tenisha Mercer It’s 2013 — and for me, it’s all about content. Naturally, it’s a time of reflection, about the things that went well, that went straight to hell, and the things that I could have done better in 2012. This year, it’s all about content creation. I’ve got about two blogs that I [...]
By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]
By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]
By Tenisha Mercer Facebook is preparing to change search as we know it, with a search engine of its own. A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We [...]
By Tenisha Mercer After announcing last week that it reached the 1 billion user mark, Facebook is adding new buttons — beyond the “Like” buttons. Facebook is testing new “want” and “collection” buttons. The new buttons appear on Facebook’s new Collections feature, and only on select pages. They allow users to create wish lists of [...]
By Tenisha Mercer Google announced another Panda update. The update happened on Thursday, Sept. 27, according to Google’s Matt Cutts, and is dubbed Panda 20. It’s not just a data refresh but an algorithm update effecting about 2.4% of English queries, according to Google. It’s a major Panda update, and comes after an update in [...]
By Tenisha Mercer No sooner had Mitt Romney uttered the words “Big Bird” and cutting subsidies to PBS during the presidential debates in Denver on Wednesday night, social media was on fire — and it was clearly team #BigBird. Twitter accounts sprang up in honor of@BigBird, amassing nearly 10,000 followers within hours. Big Bird and [...]
By Tenisha Mercer So you thought Twitter was huge. Instragram is an even bigger hit — on mobile, that is. A survey by ComScore found that Instagram has 7.3 million daily users in the U.S., compared to 6.9 million on Twitter. Those who used Instagram spent more time on Twitter — 257 minutes, compared to Twitter’s [...]
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