Category: Content

Why Matching Your Domain Name with Keywords No Longer Works

By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To […]

Content Marketing Survey Report Reveals Larger Focus on Content Over Next 12 Months

By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than  90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree […]

Facebook Focuses on E-Commerce

By Tenisha Mercer After announcing last week that it reached the 1 billion user mark, Facebook is adding new buttons — beyond the “Like” buttons. Facebook is testing new “want” and “collection” buttons. The new buttons appear on Facebook’s new Collections feature, and only on select pages. They allow users to create wish lists of […]

Mobile Use Soars in the U.S.; New Opportunities for Content Marketers

If you’re a content marketer, mobile is in your future. More than 234 million Americans ages 13 and older used mobile devices from April-July, according to a study by comScore. Additionally, more than 114 million people in the U.S. owned smartphones during that same period, up 7%. Google Android was the top smartphone platform with 52.2% of […]