By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]
Google Panda Update
By Tenisha Mercer For years, SEOs have managed to almost instantly obtain higher rankings by using “exactmatch” domains — using keywords as domain names, such as teethwhitening.com or RoofingAtlanta.com, for example. That all changed in September, after Googled announced algorithm updates — called EMD — that focused on spammy or low-quality exact match domains. To [...]
By Tenisha Mercer Google announced another Panda update. The update happened on Thursday, Sept. 27, according to Google’s Matt Cutts, and is dubbed Panda 20. It’s not just a data refresh but an algorithm update effecting about 2.4% of English queries, according to Google. It’s a major Panda update, and comes after an update in [...]
It’s been two months since I last posted on tenishamercer.com. I won’t bore you with the details, but, as most bloggers who don’t post for a while say, it’s been a very BUSY two months. Now it’s time for me to begin blogging again. Since I’ve been gone, Google has rolled out a few more Panda [...]
Google’s Matt Cutts put the smackdown on SEO at a recent SXSW session. This is what WebProNews reported Cutts said during a SXSW session, “Dear Google & Bing: Help Me Rank Better!” “And the idea,” Cutts said, “Is basically to try and level the playing ground a little bit, so all those people who have sort of been doing, [...]
The Google Panda wheels are churning once again, with recent news about a Google Panda update listed among 40 changes for the month of February, alone. This most recent update comes on the heels of Google Panda’s one-year anniversary. Google Panda signaled a seismic shift to many websites’ search engine marketing results last year. Google placed greater [...]
Google has confirmed its first Panda update in 2012. The mid-January Google Panda 3.2 update, estimated to be around Jan. 18, wasn’t extensive. Apparently, it was just a data refresh of the Google Panda algorithm, SearchEnginePro.com reported. When Google shifts, the content world ripples. Early reports indicate websites that lost traffic last year had regained pre-Panda traffic, [...]
For content marketers, 2011 was more about change than anything else. The year started with a bang, fresh off heavy content creation on sites like Facebook, Twitter and YouTube in 2010. Then all hell broke loose. Sure, us content marketers have long said the oft phrase: “content is king.” We content marketers are a funny [...]
Living in a post-Google Panda world, I’ve been thinking a lot about content marketing, what it means for those of us who write it every day, and clients who purchase it. For true content marketers, the challenge is balancing the needs of well-written content that sells while making sure search engines, and thus, customers, easily ”find” your content and read, [...]
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