By Tenisha Mercer Facebook is preparing to change search as we know it, with a search engine of its own. A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We [...]
Social Media
By Tenisha Mercer No sooner had Mitt Romney uttered the words “Big Bird” and cutting subsidies to PBS during the presidential debates in Denver on Wednesday night, social media was on fire — and it was clearly team #BigBird. Twitter accounts sprang up in honor of@BigBird, amassing nearly 10,000 followers within hours. Big Bird and [...]
By Tenisha Mercer So you thought Twitter was huge. Instragram is an even bigger hit — on mobile, that is. A survey by ComScore found that Instagram has 7.3 million daily users in the U.S., compared to 6.9 million on Twitter. Those who used Instagram spent more time on Twitter — 257 minutes, compared to Twitter’s [...]
By Tenisha Mercer I admit, the term “content marketing” is really an industry buzzword — folks that are busy churning and producing content know what it means. But the average Jane and Joe Q.? Not so much. This is a good infographic from PRWeb that really breaks it down. What do you think? Tenisha [...]
It’s been two months since I last posted on tenishamercer.com. I won’t bore you with the details, but, as most bloggers who don’t post for a while say, it’s been a very BUSY two months. Now it’s time for me to begin blogging again. Since I’ve been gone, Google has rolled out a few more Panda [...]
What’s the value of Twitter followers? To PhoneDog.com, it’s a cool $340,000 –or $2.50 per follower, per month for eight months — that it says it seeks from former employee Noah Kravitz. The mobile phone website claims Kravitz kept and renamed a company-owned employee Twitter account he maintained for them after his employment ended. Here’s how it [...]
Unless you’re living under a rock — and don’t troll YouTube, Facebook, Tumblr or Twitter– you’ve probably noticed that memes are red hot. Memes are wide ranging, and take the form of hyperlinks, videos, pictures, websites, hashtags, or just a word or phrase online that go viral at lightning speed. Often, they evolve into commetary memes and [...]
Content marketing is all about sharing. Companies that try to keep content to themselves are shooting themselves in the foot. Companies that share their knowledge — like Coca-Cola, Mint.com and American Express — are reaping the benefits and becoming content marketing thought leaders in the process. A 2011 study by Content Marketing Institute found that content [...]
As quickly as Facebook and Twitter zoomed to the top of social media sphere, social media analysts have been eager to annoint the newest, hottest, newest site in social media. There have been lots of contenders — deal-oriented sites like Groupon are super hot– but it now appears there is a clear winner — Pinterest.com. In just [...]
As Facebook this week launched one of the most anticipated IPOs in history – valued by some analysts at more than $100 billion — the iconic social networking company has a lot to prove: Will the yet-to-become public Facebook trump the privately-held Facebook? Will it remain the same type of revolutionary, change at a moment’s notice company [...]
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