Tenisha Mercer

Why You Need Social Media for SEO — And What to Do About It

Social media marketing isn’t something you do just to get “likes,” retweets or +1s. If you want to rank for SEO, social media has got to be a vital part of your overall SEO strategy, according to an article in Entrepreneur Magazine. SEOs have known this for a while, but this is confirmation that bears repeating: Social media [...]

What Content Marketers Can Learn from Superbowl XXXXVII

By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]

Don’t Drink the Kool Aid: SEO is NOT Dead!

By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]

Content Marketing Survey Report Reveals Larger Focus on Content Over Next 12 Months

By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than  90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]