By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]
Tenisha Mercer
By Tenisha Mercer www.TenishaMercer.com Anxiously awaiting those infamous Superbowl 2013 commercials? You didn’t have to wait until kick off on Sunday evening; just go on YouTube, Twitter or Facebook. More advertisers are pushing their Super Bowl ads out on social media sites than ever before — days and weeks ahead of the big game. Advertisers [...]
By Tenisha Mercer TenishaMercer.com For quite a while now, I’ve heard so-called SEO experts emphatically declare that “SEO is Dead.” They’d all but nailed the coffin shut and cued the funeral processional. Many cited Google Penda/Penguin as proof of SEOs untimely demise. Everytime Google rolled out algorithm changes, those doom and gloom proclamations that SEO was unreliable or [...]
By Tenisha Mercer It’s 2013 — and for me, it’s all about content. Naturally, it’s a time of reflection, about the things that went well, that went straight to hell, and the things that I could have done better in 2012. This year, it’s all about content creation. I’ve got about two blogs that I [...]
By Tenisha Mercer How important will content marketing be in 2013 and beyond ? A Content Marketing Survey of 1,300 firms by Econsultancy, a U.K.- based digital marketing agency, found that: More than 90% of respondents believe that content marketing will become more important over the next 12 months. Nearly three quarters (73%) of digital marketers agree [...]
By Tenisha Mercer Facebook is preparing to change search as we know it, with a search engine of its own. A few weeks ago, Facebook founder Mark Zuckerberg told Disrupt they “are uniquely positioned to answer the questions people have.” As far as a search engine, he said: “At some point we’ll do it. We [...]
By Tenisha Mercer No sooner had Mitt Romney uttered the words “Big Bird” and cutting subsidies to PBS during the presidential debates in Denver on Wednesday night, social media was on fire — and it was clearly team #BigBird. Twitter accounts sprang up in honor of@BigBird, amassing nearly 10,000 followers within hours. Big Bird and [...]
By Tenisha Mercer I admit, the term “content marketing” is really an industry buzzword — folks that are busy churning and producing content know what it means. But the average Jane and Joe Q.? Not so much. This is a good infographic from PRWeb that really breaks it down. What do you think? Tenisha [...]
If you’re a content marketer, mobile is in your future. More than 234 million Americans ages 13 and older used mobile devices from April-July, according to a study by comScore. Additionally, more than 114 million people in the U.S. owned smartphones during that same period, up 7%. Google Android was the top smartphone platform with 52.2% of [...]
It’s been two months since I last posted on tenishamercer.com. I won’t bore you with the details, but, as most bloggers who don’t post for a while say, it’s been a very BUSY two months. Now it’s time for me to begin blogging again. Since I’ve been gone, Google has rolled out a few more Panda [...]
Follow Us!