Category: Tenisha Mercer

Mobile Use Soars in the U.S.; New Opportunities for Content Marketers

If you’re a content marketer, mobile is in your future. More than 234 million Americans ages 13 and older used mobile devices from April-July, according to a study by comScore. Additionally, more than 114 million people in the U.S. owned smartphones during that same period, up 7%. Google Android was the top smartphone platform with 52.2% of […]

Read TenishaMercer.com For The Latest Content Marketing, SEO and Social Media News

It’s been  two months since I last posted on tenishamercer.com. I won’t bore you with the details, but, as most bloggers who don’t post for a while say, it’s been a very BUSY two months. Now it’s time for me to begin blogging again. Since I’ve been gone, Google has rolled out a few more Panda […]

Memes Become an Important Part of Visual Content Marketing

Unless you’re living under a rock — and don’t troll YouTube, Facebook, Tumblr or Twitter– you’ve probably noticed that memes are red hot. Memes are wide ranging,  and take the form of hyperlinks, videos, pictures, websites, hashtags, or just a word or phrase online that go viral at lightning speed. Often, they evolve into commetary memes and […]

Are You Sharing Your Content Marketing?

Content marketing is all about sharing. Companies that try to keep content to themselves are shooting themselves in the foot. Companies that share their knowledge — like Coca-Cola, Mint.com and American Express —  are reaping the benefits and becoming content marketing thought leaders in the process. A 2011 study by Content Marketing Institute found that content […]

Google Panda 3.2 Panda Update

Google has confirmed its first Panda update in 2012. The mid-January Google Panda 3.2 update, estimated to be around Jan. 18, wasn’t extensive. Apparently, it was just a data refresh of the Google Panda algorithm, SearchEnginePro.com reported. When Google shifts, the content world ripples. Early reports indicate websites that lost traffic last year had regained pre-Panda traffic, […]