By Tenisha Mercer Google announced another Panda update. The update happened on Thursday, Sept. 27, according to Google’s Matt Cutts, and is dubbed Panda 20. It’s not just a data refresh but an algorithm update effecting about 2.4% of English queries, according to Google. It’s a major Panda update, and comes after an update in [...]
By Tenisha Mercer No sooner had Mitt Romney uttered the words “Big Bird” and cutting subsidies to PBS during the presidential debates in Denver on Wednesday night, social media was on fire — and it was clearly team #BigBird. Twitter accounts sprang up in honor of@BigBird, amassing nearly 10,000 followers within hours. Big Bird and [...]
By Tenisha Mercer So you thought Twitter was huge. Instragram is an even bigger hit — on mobile, that is. A survey by ComScore found that Instagram has 7.3 million daily users in the U.S., compared to 6.9 million on Twitter. Those who used Instagram spent more time on Twitter — 257 minutes, compared to Twitter’s [...]
By Tenisha Mercer I admit, the term “content marketing” is really an industry buzzword — folks that are busy churning and producing content know what it means. But the average Jane and Joe Q.? Not so much. This is a good infographic from PRWeb that really breaks it down. What do you think? Tenisha [...]
Fresh off yet another Google Panda update last month, it’s clear that Panda is here to stay. This update is among several that already occurred this summer. Don’t you just love Google? This refresh was only minor — effecting only 1% of queries, according to Google – but the message is clear: Content matters — even more [...]
If you’re a content marketer, mobile is in your future. More than 234 million Americans ages 13 and older used mobile devices from April-July, according to a study by comScore. Additionally, more than 114 million people in the U.S. owned smartphones during that same period, up 7%. Google Android was the top smartphone platform with 52.2% of [...]
YouTube is a beast. It gets so much traffic a year — it had more than 1 trillion views in 2011 — that it’s the world’s second largest search engine. Look no further than the 2012 Olympics to see how much of a game changer YouTube is — and why companies and consultants should include [...]
Leave it to Google to revolutionize mobile search. Instead of using your QWERTY keyboard, Google has unveiled the ability to conduct mobile searches by keying in the search term with the swipe of your finger. One word: Brilliant. How many times have you tried typing a search feature on the Google search box on your [...]
It’s been two months since I last posted on tenishamercer.com. I won’t bore you with the details, but, as most bloggers who don’t post for a while say, it’s been a very BUSY two months. Now it’s time for me to begin blogging again. Since I’ve been gone, Google has rolled out a few more Panda [...]
Google has revealed some SEO DOs And DON’TS. According to Google, via WebProNews.com, here are some things you SHOULD NOT do in your SEO efforts: Have no value proposition: Don’t assume a site should rank #1 and not know why it’s helpful to searchers — and potential customers. Use a segmented approach: Make sure your SEO [...]
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