content marketing and super bowl sunday

What Content Marketers Can Learn from Superbowl XXXXVII

By Tenisha Mercer www.TenishaMercer.com Advertisers spent nearly $4 million on single 30-second Super Bowl ads this year; admittedly,not a whole lot of time to engage consumers. But brands who did it well, did so by doing more by just producing commercials to sell sodas, beers and cars; they told stories – and borrowed a page right of a content marketers’ handbook. [...]