By Tenisha Mercer I admit, the term “content marketing” is really an industry buzzword — folks that are busy churning and producing content know what it means. But the average Jane and Joe Q.? Not so much. This is a good infographic from PRWeb that really breaks it down. What do you think? Tenisha [...]
Tenisha Mercer
YouTube is a beast. It gets so much traffic a year — it had more than 1 trillion views in 2011 — that it’s the world’s second largest search engine. Look no further than the 2012 Olympics to see how much of a game changer YouTube is — and why companies and consultants should include [...]
Google’s Matt Cutts put the smackdown on SEO at a recent SXSW session. This is what WebProNews reported Cutts said during a SXSW session, “Dear Google & Bing: Help Me Rank Better!” “And the idea,” Cutts said, “Is basically to try and level the playing ground a little bit, so all those people who have sort of been doing, [...]
The Google Panda wheels are churning once again, with recent news about a Google Panda update listed among 40 changes for the month of February, alone. This most recent update comes on the heels of Google Panda’s one-year anniversary. Google Panda signaled a seismic shift to many websites’ search engine marketing results last year. Google placed greater [...]
We’re almost mid-way through January and, unfortunately, many of us have broken or are getting ready to break goals we set for the New Year. A few weeks ago, I outlined my content marketing goals. Welp! Here’s a status update: GOAL: Write one ebook a month (fiction/non-fiction). This is one of my most difficult [...]
Yesterday, I asked the question: Will 2012 be YOUR year for content marketing? Well, why don’t I answer this first. I figure, no better way to do that than to do it publicly, for all to see and critique. Here are some of my publishing goals for 2012 Write one ebook a month (fiction/non-fiction). This [...]
It’s the time of year when everyone gets reflective … you know, what you did and did not do for the year, as well as goals for the new year. I take the same approach with content marketing. How can you know where you need to go if you don’t know where you came [...]
For content marketers, 2011 was more about change than anything else. The year started with a bang, fresh off heavy content creation on sites like Facebook, Twitter and YouTube in 2010. Then all hell broke loose. Sure, us content marketers have long said the oft phrase: “content is king.” We content marketers are a funny [...]
This time of year, pundits wax about predictions for the year ahead and analyze trends that did or did not happen from the soon-to-end year. I thought it’s appropo to do the same thing, only with content marketing. What did or did not work this year? No doubt, content marketing finally took its rightful place in [...]
Living in a post-Google Panda world, I’ve been thinking a lot about content marketing, what it means for those of us who write it every day, and clients who purchase it. For true content marketers, the challenge is balancing the needs of well-written content that sells while making sure search engines, and thus, customers, easily ”find” your content and read, [...]
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